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Latest Decision Insights
Start with one decision. Find what blocks it, change the highest-value moments, and show what moved.
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October 16, 2026
I recently watched an AI assistant handle one of the smallest annoyances in business. An email came in. The assistant...
October 5, 2026
Does Your Product Make Sense Here? We live in a San Francisco house built in 1914. It has wonderful old...
September 30, 2026
Decision friction is the drag between interest and a yes. It is not a lack of information. It is the...