Most pitches start too early. They explain the offer before the buyer has answered a quieter question: is this for me?
Understanding is not agreement. A person can follow every sentence and still feel that the story belongs to someone else. Meaning is the moment the situation, the constraint, and the outcome become theirs.
Where it shows up
The site is clear. The demo is polished. Interest still dies once people try to place themselves in the story. That is not a traffic problem. It is a meaning problem.
Name the buyer more narrowly. Use their words. Show a situation they have already been in. The pitch can wait until they can see themselves in the yes.