Decision Services
Understand why people choose. Win more decisions.
We uncover what shapes a choice, improve the messages, journeys and tools that influence it, and measure what happens next.
Understand
Why are people choosing — or not?
Improve
What change has the most leverage?
Prove
Did the outcome move?
WHAT YOU GET FOR THE MONEY
What You Can Count On After You Hire Us
A clear understanding of why people choose — or do not choose — your company, offer, experience or next step
Understand
Establish the baseline and uncover the evidence, context, friction & meaning shaping the decision.
Replace assumptions with human insight.
You know why people choose.
Improve
Optimize the messages, offers, proof, journeys, and CRM touchpoints that drive decisions.
Replace noise with focus.
You improve what matters.
Prove
Measure the agreed business outcome and show what changed, what did not, and what to do next
Replace opinion with evidence
You measure the impact.
What do I get?
The service, side by side.
Decision
Assessment
Decision
Advisory
Decision
Growth
Decision
Engine
What you can count on
Clarity: know what shapes the decision and what to change first.
Clarity: know what shapes the decision and what to change first.
Progress: improve the moments most likely to change the outcome.
Ownership: an operating partner improving the buyer journey, CRM workflows and conversion points.
What we do
Study buyer/customer evidence, message, offer, proof and friction. Set the baseline and priorities.
Study buyer and customer evidence, message, offer, proof and friction. Set the baseline and priorities.
Test message, offer, proof, journey and conversion changes — then measure what worked.
Co-manage buyer journeys and CRM workflows; improve sequences, routing, landing pages, CTAs and dashboards in HubSpot, Zoho or Marketo.
What you get
Baseline, evidence-backed diagnosis, prioritized actions and monthly scorecard.
Baseline, evidence-backed diagnosis, prioritized actions and monthly scorecard.
Everything in Advisory + weekly improvement loop, up to 2 experiments a month and scorecard.
Everything in Growth + weekly cadence, up to 4 experiments a month, CRM and journey optimization and revenue-linked measurement.
Cadence
1 executive session / month
2 executive sessions / month
Weekly working session
Weekly operating cadence
Commitment
2 months minimum
3 months
6 months
6 months
Best fit when…
You need to understand the decision before investing more.
You need to understand the decision before investing more.
You want ongoing improvement of an important commercial decision.
You want HDG improving the buyer journey and CRM workflows — not just advising.
Monthly
$1,250
/mo
$2,500
/mo
$5,000
/mo
$10,000
/mo
Not sure which fits? Start with one stalled decision — we'll recommend the right level after the first conversation.
Download DatasheetStart with one decision
What important choice would create the most value if more people made it in your favor?
Free field guide
Buyer Decision Momentum Review
Bring us one stalled deal. We’ll help you uncover what’s blocking the decision, what proof is missing, and what the buyer still needs to justify.