The humans behind Human Decision Group
Different brains. One business problem at a time.
A senior virtual team across strategy, brand, digital, campaigns, customer success, sales and go-to-market. We assemble around the problem — not an org chart.
One team.
Six lenses.
Plug in the brains the problem actually needs.
Brand
+
Positioning
Digital Marketing +
Social Strategy
Websites
+
Conversions
Business
+
Sales Strategy
Press Relations
+
Analyst Relations
Marketing Operations
+
Analytics
Sales Strategy
Branding
Conversion
Marketing
Campaigns
Customer Success
Human Logic
How we work
One problem. The right brains.
We pull in the operators who can move the decision — and leave ceremonial attendees at home.
How we think
Human before channel.
We can fix the website, campaign, CRM or sales motion. First we make sure it is the right problem.
How we behave
Useful beats impressive.
Clear language, visible progress, evidence, senior ownership and a little humor. Deck theater is optional.
The team
Talk to the Humans.
A senior core team backed by specialists in design, content, events, development, research and production. The team scales to the problem.
Different perspectives.
Deeper insight. Better decisions.
Dr. Mark Garrison
Founder & Chief Human Instigator
Dr. Mark Garrison is a Professor of Education and nationally recognized education policy analyst whose research examines measurement, governance, and education reform. He has authored more than 50 works and received national recognition for his scholarship on standardized testing and social science.
Eric Tom
Commercial Strategy Lead
Eric turns ambition into a commercial system, sharpening strategy, sales motion, go-to-market choices and the habits required to execute them.
Pramod Bhure
Digital Experience Architect
Pramod turns positioning and buyer logic into fast, intuitive digital experiences — from design systems and builds to the integrations underneath.
Virginia Case
Fractional Exe. | Sr. Entrepreneur
Virginia is a strategic go-to-market leader with 20+ years of experience helping B2B businesses sharpen strategy, navigate growth, and turn complex challenges into actionable results.
Jon Poteet
Growth Signal Lead
Jon turns good ideas into visible market motion across digital, social, events and campaigns — attention that has somewhere useful to go.
Charlie Rubin
Story Communications
Charlie is a B2B tech ghostwriter with 20+ years of experience building executive visibility and personal brands through authentic content. His work has contributed to over $500 million in market value across 30+ companies.
Olivia Leung
Exp. Growth Marketing Professional
Olivia is an award-winning marketing leader with expertise in driving demand, strengthening brands, and accelerating growth through strategic vision, data-driven insights, and collaborative leadership.
Talk to the Humans
Bring one business problem. We’ll bring the brains it needs.
A stalled buying decision. A muddy brand. A website that explains too much and persuades too little. A sales motion with activity but no momentum. A customer journey nobody owns. Start there.